They Asked Us To Build A Travel Quiz.
We Ended Up Automating Personalized Trip Discovery.
Build a quiz that recommends family activities.
5
Core modules
2
Integrations
1
Connected platform
Project Snapshot
- Industry
- Travel & Tourism
- Platform
- Adventure Discovery Platform
- Focus
- Personalized Discovery & Marketplace Automation
- Integrations
- TradeTracker SOAP API · Affiliate Booking Partners
- Core Modules
- • Quiz Engine• Recommendation System• Listings Management• Analytics• Affiliate Feed Integration
The brief
The original request sounded simple.
Build a quiz that recommends family activities.
Visitors answer a few questions. The platform suggests places to visit. The visitor books through an affiliate partner.
At first, it sounded like a marketing website with a quiz.
But once we looked deeper, we realized the quiz wasn't the product.
Helping families discover the right experience was.
The Quiz Was Only The Conversation Starter
Families don't search for "activities." They search for something that fits their day.
The challenge wasn't displaying hundreds of attractions. It was reducing decision fatigue.
Children's ages
Available time
Interests
Travel preferences
What We Discovered
The platform didn't need another directory of activities.
It needed a recommendation engine that could narrow hundreds of possibilities into a handful of relevant suggestions.
Engineering Note
Quiz questions, answers, tags, and recommendation logic are completely database-driven, allowing administrators to evolve the recommendation engine without changing application code.
The quiz wasn't the product. Helping families discover the right experience was.
Recommendations Needed To Be Maintainable
Central tag management connecting quiz answers and adventure listings through a shared tagging system.
The first instinct was to hardcode quiz logic. Question one leads to question two. Answer A recommends attraction X. Answer B recommends attraction Y.
That works until new attractions are added, or new quiz questions, or new categories.
Instead, we built a reusable tagging system. Quiz answers generate interest profiles. Activities share those same tags. The platform simply matches them.
Adding a new attraction became a content update instead of a development task.
Design Decision
Tags are shared across both quiz answers and adventure listings, meaning updating a single tag instantly improves recommendation quality across the platform.
Growing A Marketplace Shouldn't Mean Manual Data Entry
Sync pipeline
Feed sync dashboard tracking import status, batch progress, and marketplace growth metrics.
Engineering Note
We built a scheduled SOAP synchronization pipeline with configurable filters, safe upsert logic, duplicate detection, checksum-based updates, and protected deletion rules so interrupted syncs never accidentally remove valid listings.
One of the biggest questions the client had was simple: how do we keep adding hundreds of new adventures without hiring someone to enter them manually?
The answer became an automated affiliate pipeline.
Instead of manually creating listings, the platform synchronizes products directly from TradeTracker.
Every few hours, new listings are imported, existing ones are updated, and discontinued activities are removed automatically.
The marketplace keeps itself up to date.
Content Teams Still Needed Full Control
Automation solved importing. But administrators still needed editorial control.
Some destinations should be hidden. Some categories promoted. Some affiliate feeds filtered.
So we built a complete administration portal where content managers can control exactly what enters the marketplace.
Categories
Destinations
Sync frequency
Import limits
Affiliate filters
Behind The Scenes
Both manual and scheduled synchronizations use the same pipeline, ensuring identical results whether an administrator starts the sync or it runs automatically in the background.
Discovery Doesn't End With Recommendations
Images and descriptions
Pricing guidance
Age suitability
Duration and location
Direct affiliate booking links
Receiving recommendations is only valuable if visitors actually continue exploring.
The platform doesn't process bookings itself. Instead, it qualifies visitors before sending them to trusted affiliate partners.
Engineering Note
Every listing view, quiz completion, recommendation result, and affiliate click is automatically tracked, giving administrators complete visibility into visitor behavior and marketplace performance.
Analytics Became Part Of The Product
Understanding what visitors do became just as important as recommending where they should go.
Where do users abandon the quiz? Which adventures receive the most attention? Which destinations generate affiliate clicks?
Instead of relying entirely on external analytics tools, we built reporting directly into the platform.
The client can continuously improve recommendations using real user behavior.
Quiz completion rates
Recommendation performance
Listing engagement
Affiliate clicks
Feed sync statistics
Engineering Note
Quiz completion rates, recommendation performance, listing engagement, affiliate clicks, and feed synchronization statistics all contribute to understanding what families actually want to discover.
The Outcome
Families answer a few questions.
The platform recommends personalized experiences.
Affiliate listings synchronize automatically.
Content managers stay in control.
Administrators understand how visitors behave.
What started as a travel quiz became a self-growing adventure marketplace.
Instead of maintaining hundreds of attractions manually, the platform continuously grows through automated integrations while helping families discover experiences they'll actually enjoy.
Explore The Demo
Experience the platform from both the visitor and administrator perspectives, and see how personalized recommendations, automated affiliate imports, content management, and analytics work together inside one connected travel discovery platform.